Jeremiah Weed Brews are a range of refreshing tasting brews, reportedly “best served in a jam jar over ice”. This latest innovation from Diageo is available in two variants:
- Jeremiah Weed Root Brew, which has a distinctive ginger beer-like tast
- Jeremiah Weed Sour Mash Brew, which has a distinctive Bourbon-like taste
This unique brand aims to break the uniformity of everyday life, offering the consumer something more adventurous, engaging and different. It is a refreshing drink with a distinctive look and feel that will appeal to male consumers, but offers a different proposition from lager. The pack size is 12x500ml and the RSP is £3.95.
To celebrate the launch of this exciting new product, there will be tastings as well as a can’t-be-missed promotion at Imperial’s next trade day on 27th April 2012.