We are delighted to announce that Imperial Cash & Carry won two awards at the annual him! Wholesale Awards 2014 held last week at St George’s Park, Burton upon Trent:

Best Wholesaler for Customer Service

Voted by Independent Retailers and Foodservice Operators

Best Wholesaler for Promotions

Voted by Independent Retailers and Foodservice Operators

him! is a research based consultancy that speaks to over 100,000 shoppers, customers, retailers, store sales staff, foodservice operators and head office executives every year.

John Mulchandani, Managing Director of Imperial Cash & Carry commented, “These awards particularly mean a lot to us because they were voted for by retailers. We would like to thank all our customers who voted for us for their continuing loyalty and support.”

Bill Laird, Managing Director of Today’s Wholesale Services accepted the awards on behalf of Imperial Cash & Carry.

 

Best Wholesaler for Customer Service Best Wholesaler for Promotions

 

We’re all used to seeing big stars in alcohol adverts on TV or on-line, but this is truly exciting. One of the most prominent and memorable stars of That 70s show and of countless Hollywood movies, Mila Kunis has just appeared in a new Jim Beam television advert.

 

Mila Kunis -- 'Jim Beam Bourbon' Ad

 

 

 

 

 

 

 

 

 

 

 

 

The advert is not any ordinary advert, it’s actually a short historic movie through time looking at the history of Jim Beam through the ages. If that doesn’t sound exciting enough then you should know, there advert has explosions and fires as well as fantastic costumes.

 

This advert could very well be for an historical time travelling action movie and you would be forgiven for thinking so. Take a look at the link below and let us know on our Facebook page what you think.

 

 


By Rahul Mulchandani

Brazil Beer

With literally thousands of beers to choose from it can some times be tough to decide. There are two main things to consider when choosing your beer. 1) Will everyone like it. The worst thing to do is pick a beer that only half of your friends will enjoy. It is likely that if this happens you won’t be hosting a world cup party ever again and that huge TV you bought in your living room would probably go to waste. 2) Does it go with the snacks and atmosphere. You don’t want to serve anything too heavy when watching sports as it will make everyone quite lethargic and could kill the atmosphere in any party.

To help, hear is my top five. I have tried to make the list up with beers that appeal to the widest audience as some of the niche beers are more difficult to decide on for larger groups.

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The FIFA World Cup 2014 runs from Thursday 12th June 2014 to Sunday 13th June 2014. This represents a massive opportunity for the off-trade sector. Every time England score, it could add up to £198.5million for the UK’s shops, pubs and restaurants, according to a new survey.

The report estimates that at least 23 million Britons will watch England’s first-round games, and that at least £143 million extra will be spent if the team makes it out of their group. Each fan is expected to spend £56 on retail and leisure but if England reach the final this could double to £112, with food and drink at home the big expenses.

Take advantage of the opportunity in your directmedicationsonline.com store by stocking up on take home packs of beer and keeping the chiller well stocked with a range of premium international lagers on a multi-buy offer. Be creative by promoting beers from countries playing each evening and offer consumers value for money by stocking price marked packs and through multi-buy deals. Put up football themed displays to engage the consumer and drive footfall to your store. Don’t forget that spend on snacks will also be stimulated during this period, so offer deals across drinks and snacks to increase basket spend.

Play the game right, and ensure your store is a winner this World Cup!!

Statistics provided by Wholesale News.

With Mother Day just around the corner why not surprise your mother with some refreshing Malibu cocktails. We are sure that she will be impressed by these mixes.

 

Malibu-1

 

 

 

Malibu-2

 

 

 

 

Malibu-3

 

 

 

 

Malibu-4

 

 
By Rahul Mulchandani

round600

 

What were the highs and lows of 2013? And how can we in the industry use what we learnt from this to inform our strategy for 2014?

We valdiazep.com discussed these issues with some of the leading wholesalers and manufacturers in the industry at Better Wholesaling’s Roundtable Forum. Read all about it here!