Bacardi Brown-Forman Brands launches new ‘Your Store’ Website

Bacardi Brown-Forman Brands, renowned spirits company, has created a new trade support programme to help retailers make the most of their spirit, RTD and sparkling wine offering. Named ‘Your Store’, the website is an innovative tool that assists retailers to drive sales of sparkling wine, spirits and ready to drink (RTD) spirits by offering category, range and merchandising advice tailored to suit any store type, from high street to forecourt.

Worth £3.5bn and accounting for almost a quarter of all alcohol sales, spirits grew by 9% in convenience last year making it an essential category. Spirit shoppers spend on average £15.31 in comparison to £5.53 – a clear phenadip.com turnover and profit opportunity for retailers.  However, with 36% of shoppers preferring not to purchase spirits from convenience stores, instead buying these items on their main shop, and 55% citing price as their main purchase barrier, its essential to get range, merchandising, pricing and promotions right in order to drive sales.

The ‘Your Store’ website offers retailers impartial advice on ranging and must stocks, merchandising top tips and planograms as well as downloadable point of sale to support promotions and key in-store events. It will also host regular competitions for retailers giving away high value items including branded chillers. For more details, log in today!

Imperial Trade Day: 27th April – Don’t Miss Out

Imperial Cash & Carry will be holding a trade day on 27th April. Make sure you don’t miss out on the special offers and prizes to be won! It’s Imperial’s 25th Anniversary year, so we will be celebrating driving up your profits for 25 years by showcasing Red Bull’s Formula 1 car as well as some real WOW deals.

There will also be the opportunity to win a Martell van, as well other prizes such as a Mini, iPad and laptop. We look forward to seeing you there!

Jeremiah Weed Brews Launch at Imperial

Jeremiah Weed Brews are a range of refreshing tasting brews, reportedly “best served in a jam jar over ice”. This latest innovation from Diageo is available in two variants:

  • Jeremiah Weed Root Brew, which has a distinctive ginger beer-like tast
  • Jeremiah Weed Sour Mash Brew, which has a distinctive Bourbon-like taste

This unique brand aims to break the uniformity of everyday life, offering the consumer something more adventurous, besttramadolonlinestore.com engaging and different. It is a refreshing drink with a distinctive look and feel that will appeal to male consumers, but offers a different proposition from lager. The pack size is 12x500ml and the RSP is £3.95.

To celebrate the launch of this exciting new product, there will be tastings as well as a can’t-be-missed promotion at Imperial’s next trade day on 27th April 2012.

Imperial Cash & Carry Celebrate 25th Anniversary

Imperial Cash & Carry is excited to announce that we are making plans to celebrate our 25th Anniversary this year. The celebrations will run alongside the Anniversary plans for the Today’s Group who will also be 25 years old in 2012.

There will be number of events throughout the year to celebrate the Anniversary – including some sparkling Trade Days and Olympic themed activity, as the games are only 5 miles from the depot. The year will also raise a significant sum for local and national charities. The highlight of the year will be a Charity Gala Ball in October 2012.

John Mulchandani comments:-  “We are delighted to have a reached such a significant milestone in our history and we look forward to working with our customers and valued suppliers to celebrate our anniversary in style and raise a significant sum for good causes.”

Imperial Win Cash & Carry Depot of the Year Award 2011

Imperial Cash & Carry are delighted to announce that they have won the Award for Cash & Carry Depot of the Year at the Asian Trader Awards 2011. The prestigious award precedes what promises to be an exciting year for Imperial, who will be celebrating their 25th Anniversary in 2012.

Kali Mulchandani, Director of Imperial Cash & Carry comments, “We are thrilled to win the award this year – it comes as a testament to the hard work my brother and I have invested into the business. We would like to say thank you to all our loyal customers, the suppliers who have stood behind us, and of course our staff – who we feel are part of the Imperial family. We hope to continue achieving a high level of performance through the next year, which will commemorate 25 years of Imperial Cash & Carry.”

 

 

 

Imperial Cash & Carry Celebrate Boost’s 10th Birthday

Imperial Cash & Carry are delighted to join in the celebrations, as leading energy drinks brand, Boost Drinks, celebrate its 10th Anniversary with a special Boost Birthday party.

The party, which takes place at the Cash & Carry on 18th November 2011, is part of a wider promotion by the energy drink brand to celebrate this milestone year and to thank its customers for their continued support.

The Celebration will include a special Boost Birthday cake and the opportunity to sample the product, courtesy of Boost’s very own sampling team. There will be extra special pricing across a range of Boost products in depot on the day.

Simon Gray, managing director and founder, modafprovig.com Boost Drinks said: “The last 10 years have proved to be very successful for Boost, and the fact that we experienced continued growth year on year, is a great achievement and recognition of the hard work and dedication of the entire Boost team and the excellent relationships we have forged with our trade partners, as well as the growth in consumer awareness and loyalty.”

“We wanted to celebrate and to say a big thank you to all of our customers… the Boost birthday party activity is a fun way to get them to further engage with the brand and to involve them in our special birthday celebrations.”

 

Imperial Celebrate Mr. Jack’s Birthday

September is notorious for being the month the licensed trade celebrates Mr. Jack’s birthday. That is why Imperial Cash and Carry have teamed up with Jack Daniel’s this month to celebrate in style with a new display, located at the front of the depot. No one knows exactly when Mr. Jack was born – so his birthday is celebrated all September long, to make sure we don’t miss it.

This year, Jack Daniel’s are encouraging consumers to ‘Round up their friends for a taste of Tennessee’. To help retailers take advantage of the celebrations Jack Daniel’s is offering a new range of POS materials exclusively available to the impulse channel. These POS kits are available free of charge in Imperial Cash and Carry at the front of the depot. You can also pick up a case collectors gift tins of 70cl Old No. 7 for £84.99.

 

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