Imperial Cash & Carry are delighted to join in the celebrations, as leading energy drinks brand, Boost Drinks, celebrate its 10th Anniversary with a special Boost Birthday party.

The party, which takes place at the Cash & Carry on 18th November 2011, is part of a wider promotion by the energy drink brand to celebrate this milestone year and to thank its customers for their continued support.

The Celebration will include a special Boost Birthday cake and the opportunity to sample the product, courtesy of Boost’s very own sampling team. There will be extra special pricing across a range of Boost products in depot on the day.

Simon Gray, managing director and founder, Boost Drinks said: “The last 10 years have proved to be very successful for Boost, and the fact that we experienced continued growth year on year, is a great achievement and recognition of the hard work and dedication of the entire Boost team and the excellent relationships we have forged with our trade partners, as well as the growth in consumer awareness and loyalty.”

“We wanted to celebrate and to say a big thank you to all of our customers… the Boost birthday party activity is a fun way to get them to further engage with the brand and to involve them in our special birthday celebrations.”