We are proud to announce that Imperial Cash & Carry were awarded Wholesaler of the Year at the Drinks Retailing Awards 2019

We have been made aware by certain suppliers that there have been an increase in phishing and fake emails coming from people claiming to be from Imperial Cash & Carry. We would like to make clear that:

  • All emails from Imperial Cash & Carry will always come from ImperialCC.co.uk. We do not use any other email addresses.
  • All deliveries to Imperial Cash & Carry should be sent to Unit 18, Eley Road, London, N18 3BB. We do not have any other delivery or trading addresses. You must always deliver to our depot and we will not accept deliveries anywhere else.

We ask all suppliers to follow the above guidelines to help protect themselves from fraud.

If you have any questions or concerns, please contact our office at 020 8807 2211, and someone will be more then happy to help you with your query.

Thank You

Enfield Brewery is not what you’d consider a “conventional” new brewery, especially not a new brewery in London, which are often cosy to say the least. Located a stones throw from the North Circular in Greater London, the highly-specified brewery occupies part of a major warehouse with the option to move into the remaining space, when necessary.

The Eley road facility houses a DME Brewing Solutions brewhouse complete with six FVs, supplied and installed by ABUK. It also runs a Moravek BC15 inline automatic Beer Carbonator with BF15 sterile beer filtration module and Moravek 12/12/1 beer filler tribloc with double pre evacuation. Enfield Brewery, which officially launched at the SIBA South East Regional competition in July 2016 where they picked up a silver award.  Not bad going for an operation run by a team of four.

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Redemption Brewery LogoAt Imperial we are proud to promote local drinks producers as well as local retailers. One local company that we are really proud to distribute for is  the Redemption Brewery. Redemption produce a fantastic range of hand crafted high quality beers. All these beers are brewed within only a couple of miles of Imperial.

 

 

 

 

A fantastic amber ale. Easy drinking and perfect for a summer day.

Perhaps one of the best porters in London. This beer is full flavored and packed with flavours. Pares well with steak or mushrooms.

 

A fantastic pale ale with flowery notes. This beer is light and refreshing and will pear well with fish or chicken.

All three of these beers are available now at Imperial in our growing craft beer section.

 

 

 

We are delighted to announce that Imperial Cash & Carry won two awards at the annual him! Wholesale Awards 2014 held last week at St George’s Park, Burton upon Trent:

Best Wholesaler for Customer Service

Voted by Independent Retailers and Foodservice Operators

Best Wholesaler for Promotions

Voted by Independent Retailers and Foodservice Operators

him! is a research based consultancy that speaks to over 100,000 shoppers, customers, retailers, store sales staff, foodservice operators and head office executives every year.

John Mulchandani, Managing Director of Imperial Cash & Carry commented, “These awards particularly mean a lot to us because they were voted for by retailers. We would like to thank all our customers who voted for us for their continuing loyalty and support.”

Bill Laird, Managing Director of Today’s Wholesale Services accepted the awards on behalf of Imperial Cash & Carry.

 

Best Wholesaler for Customer Service Best Wholesaler for Promotions

 

We’re all used to seeing big stars in alcohol adverts on TV or on-line, but this is truly exciting. One of the most prominent and memorable stars of That 70s show and of countless Hollywood movies, Mila Kunis has just appeared in a new Jim Beam television advert.

 

Mila Kunis -- 'Jim Beam Bourbon' Ad

 

 

 

 

 

 

 

 

 

 

 

 

The advert is not any ordinary advert, it’s actually a short historic movie through time looking at the history of Jim Beam through the ages. If that doesn’t sound exciting enough then you should know, there advert has explosions and fires as well as fantastic costumes.

 

This advert could very well be for an historical time travelling action movie and you would be forgiven for thinking so. Take a look at the link below and let us know on our Facebook page what you think.

 

 


By Rahul Mulchandani

Brazil Beer

With literally thousands of beers to choose from it can some times be tough to decide. There are two main things to consider when choosing your beer. 1) Will everyone like it. The worst thing to do is pick a beer that only half of your friends will enjoy. It is likely that if this happens you won’t be hosting a world cup party ever again and that huge TV you bought in your living room would probably go to waste. 2) Does it go with the snacks and atmosphere. You don’t want to serve anything too heavy when watching sports as it will make everyone quite lethargic and could kill the atmosphere in any party.

To help, hear is my top five. I have tried to make the list up with beers that appeal to the widest audience as some of the niche beers are more difficult to decide on for larger groups.

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The FIFA World Cup 2014 runs from Thursday 12th June 2014 to Sunday 13th June 2014. This represents a massive opportunity for the off-trade sector. Every time England score, it could add up to £198.5million for the UK’s shops, pubs and restaurants, according to a new survey.

The report estimates that at least 23 million Britons will watch England’s first-round games, and that at least £143 million extra will be spent if the team makes it out of their group. Each fan is expected to spend £56 on retail and leisure but if England reach the final this could double to £112, with food and drink at home the big expenses.

Take advantage of the opportunity in your directmedicationsonline.com store by stocking up on take home packs of beer and keeping the chiller well stocked with a range of premium international lagers on a multi-buy offer. Be creative by promoting beers from countries playing each evening and offer consumers value for money by stocking price marked packs and through multi-buy deals. Put up football themed displays to engage the consumer and drive footfall to your store. Don’t forget that spend on snacks will also be stimulated during this period, so offer deals across drinks and snacks to increase basket spend.

Play the game right, and ensure your store is a winner this World Cup!!

Statistics provided by Wholesale News.