The FIFA World Cup 2014 runs from Thursday 12th June 2014 to Sunday 13th June 2014. This represents a massive opportunity for the off-trade sector. Every time England score, it could add up to £198.5million for the UK’s shops, pubs and restaurants, according to a new survey.

The report estimates that at least 23 million Britons will watch England’s first-round games, and that at least £143 million extra will be spent if the team makes it out of their group. Each fan is expected to spend £56 on retail and leisure but if England reach the final this could double to £112, with food and drink at home the big expenses.

Take advantage of the opportunity in your store by stocking up on take home packs of beer and keeping the chiller well stocked with a range of premium international lagers on a multi-buy offer. Be creative by promoting beers from countries playing each evening and offer consumers value for money by stocking price marked packs and through multi-buy deals. Put up football themed displays to engage the consumer and drive footfall to your store. Don’t forget that spend on snacks will also be stimulated during this period, so offer deals across drinks and snacks to increase basket spend.

Play the game right, and ensure your store is a winner this World Cup!!

Statistics provided by Wholesale News.

With Mother Day just around the corner why not surprise your mother with some refreshing Malibu cocktails. We are sure that she will be impressed by these mixes.


















By Rahul Mulchandani



What were the highs and lows of 2013? And how can we in the industry use what we learnt from this to inform our strategy for 2014?

We discussed these issues with some of the leading wholesalers and manufacturers in the industry at Better Wholesaling’s Roundtable Forum. Read all about it here!


Yesterday, on the anniversary of St. Edmund’s day, Greene King opened their new St Edmund Brewhouse. The St Edmund Brewhouse will allow them to be more flexible in their approach to brewing than ever before, and provide a great innovation platform on which they can continue to develop great beers. The Brewhouse allows them to produce small quantities (30 barrells at a time) of beer.

In particular, the focus of the day was on Greene King’s new range of speciality craft beers, including the Double Hop Monster – a 7.2% abv IPA, that is bursting with aromatic hop character and a refreshingly bitter finish as well as the St Edmund’s Anniversary Ale – a 6.0% abv fresh Golden Beer with a citrus finish.

Greene King plan to to use their new ‘mini-brewery’ to continue leading innovation in the Beer category. Whilst the Beer category as a whole is in decline, Speciality Craft Beers are seeing rapid growth and renewed interest from younger consumers.

Speak to Nikkita in depot for more information about how you can maximise this growing opportunity in your store or pub.

The brand new enchanting and mysterious red wine, on sale now at all major retailers

Wine aisles across the UK are now getting a touch of the dark side with bold new Apothic Red, perfect for enchanting evenings in, or to add an extra level of sophistication to any occasion.

Named after a mysterious place, Apotheca, where vintners stored their most coveted concoctions in 13th century Europe, Apothic Red blends Old World intrigue with modern sophistication. Its distinctive character makes Apothic Red stand out from the rest, not only because of its iconic black label and mysterious red logo, but because of its truly unique and captivating taste.

Capturing and blending brambly, fruity flavours of Zinfandel and the soft mouthfeel of Merlot, layered with elegant blueberry notes of Syrah, supported by bold dark notes of Cabernet Sauvignon, Apothic Red temptingly reveals intense aromas of rhubarb and black cherry, complemented by hints of mocha, chocolate, oak and vanilla.

Each lingering mouthful is velvety, and plush and the smooth finish rounds out this intriguing full-bodied blend making it the perfect red wine indulgence. A true original with an ABV of 13%, Apothic Red is THE sophisticated wine choice.

The beautifully blended red wine has already taken Canada and the US by storm, and its mysterious touch is set to do the same in the UK – and at a RRP of £9.99 it’s a sophisticated wine choice at an affordable price.






By Rahul Mulchandani


You’ve red about it, you’ve seen the adverts and now you can buy it. The new fantastic tasting Baileys Chocolate Luxe is in stock.
With 30g of luxury Belgian chocolate and the finest Madagascan vanilla in each bottle, this is a truly well-named liqueur. The brand new Chocolat Luxe from Baileys is available for delivery now.


By Rahul Mulchandani


For over a century Chivas Regal has been famous the world over for its whiskey. At its heart is a extraordinary selection of malt whiskies, including Strath Isla, forom the oldest operating distillery in the highlands.

Every drop of whisky must mature for a minimum of 12 years to earn its place in Chivas Regal. The result is a rich and generous whisky with honey and hazelnut notes and a long creamy finish.

This year Chivas Regal have commissioned a limited edition tin from the world

famous Savile Row Suit designer Patrik Grant from Norton & Sons.



By Rahul Mulchandani

Less than 20 days left

Absoulute PMP



Always wanted an iPad? Well you could be in luck. Were giving away one of these fantastic little gadgets to one lucky customer. To be in with a chance to win simply buy a case of
Absolute 50cl before the 31st of October.



  • ABSOLUT is the No.1 Premium Vodka in Impulse
  • 51% of shoppers would be more likely to use a retailer for food and drinks purchases if they stocked more products with price marked packs’
  • Premium vodka is in double digit growth +17%, ahead of standard +2.4% and Value -1.5%


Ipad Abslulute


By Rahul Mulchandani