The FIFA World Cup 2014 runs from Thursday 12th June 2014 to Sunday 13th June 2014. This represents a massive opportunity for the off-trade sector. Every time England score, it could add up to £198.5million for the UK’s shops, pubs and restaurants, according to a new survey.

The report estimates that at least 23 million Britons will watch England’s first-round games, and that at least £143 million extra will be spent if the team makes it out of their group. Each fan is expected to spend £56 on retail and leisure but if England reach the final this could double to £112, with food and drink at home the big expenses.

Take advantage of the opportunity in your store by stocking up on take home packs of beer and keeping the chiller well stocked with a range of premium international lagers on a multi-buy offer. Be creative by promoting beers from countries playing each evening and offer consumers value for money by stocking price marked packs and through multi-buy deals. Put up football themed displays to engage the consumer and drive footfall to your store. Don’t forget that spend on snacks will also be stimulated during this period, so offer deals across drinks and snacks to increase basket spend.

Play the game right, and ensure your store is a winner this World Cup!!

Statistics provided by Wholesale News.