Yesterday, on the anniversary of St. Edmund’s day, Greene King opened their new St Edmund Brewhouse. The St Edmund Brewhouse will allow them to be more flexible in their approach to brewing than ever before, and provide a great innovation platform on which they can continue to develop great beers. The Brewhouse allows them to produce small quantities (30 barrells at a time) of beer.
In particular, the focus of the day was on Greene King’s new range of speciality craft beers, including the Double Hop Monster – a 7.2% abv IPA, cheapambienpriceonline.com that is bursting with aromatic hop character and a refreshingly bitter finish as well as the St Edmund’s Anniversary Ale – a 6.0% abv fresh Golden Beer with a citrus finish.
Greene King plan to to use their new ‘mini-brewery’ to continue leading innovation in the Beer category. Whilst the Beer category as a whole is in decline, Speciality Craft Beers are seeing rapid growth and renewed interest from younger consumers.
Speak to Nikkita in depot for more information about how you can maximise this growing opportunity in your store or pub.