At Imperial we are proud to promote local drinks producers as well as local retailers. One local company that we are really proud to distribute for is  the Redemption Brewery. Redemption produce a fantastic range of hand crafted high quality beers. All these beers are brewed within only a couple of miles of Imperial.

A fantastic amber ale. Easy drinking and perfect for a summer day.

Perhaps one of the best porters in London. This beer is full flavored and packed with flavours. Pares well with steak or mushrooms.

A fantastic pale ale with flowery notes. This beer is light and refreshing and will pear well with fish or chicken.

All three of these beers are available now at Imperial in our growing craft beer section.

We’re all used to seeing big stars in alcohol adverts on TV or on-line, but this is truly exciting. One of the most prominent and memorable stars of That 70s show and of countless Hollywood movies, Mila Kunis has just appeared in a new Jim Beam television advert.

The advert is not any ordinary advert, it’s actually a short historic movie through time looking at the history of Jim Beam through the ages. If that doesn’t sound exciting enough then you should know, there advert has explosions and fires as well as fantastic costumes.

This advert could very well be for an historical time travelling action movie and you would be forgiven for thinking so. Take a look at the link below and let us know on our Facebook page what you think.

By Rahul Mulchandani

With literally thousands of beers to choose from it can some times be tough to decide. There are two main things to consider when choosing your beer. 1) Will everyone like it. The worst thing to do is pick a beer that only half of your friends will enjoy. It is likely that if this happens you won’t be hosting a world cup party ever again and that huge TV you bought in your living room would probably go to waste. 2) Does it go with the snacks and atmosphere. You don’t want to serve anything too heavy when watching sports as it will make everyone quite lethargic and could kill the atmosphere in any party.

To help, hear is my top five. I have tried to make the list up with beers that appeal to the widest audience as some of the niche beers are more difficult to decide on for larger groups.

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With Mother Day just around the corner why not surprise your mother with some refreshing Malibu cocktails. We are sure that she will be impressed by these mixes.

 
By Rahul Mulchandani

By Rahul Mulchandani

You’ve red about it, you’ve seen the adverts and now you can buy it. The new fantastic tasting Baileys Chocolate Luxe is in stock.
With 30g of luxury Belgian chocolate and the finest Madagascan vanilla in each bottle, this is a truly well-named liqueur. The brand new Chocolat Luxe from Baileys is available for delivery now.

 
By Rahul Mulchandani

For over a century Chivas Regal has been famous the world over for its whiskey. At its heart is a extraordinary selection of malt whiskies, including Strath Isla, forom the oldest operating distillery in the highlands.

Every drop of whisky must mature for a minimum of 12 years to earn its place in Chivas Regal. The result is a rich and generous whisky with honey and hazelnut notes and a long creamy finish.

This year Chivas Regal have commissioned a limited edition tin from the world

famous Savile Row Suit designer Patrik Grant from Norton & Sons.

 
By Rahul Mulchandani

Less than 20 days left

Always wanted an iPad? Well you could be in luck. Were giving away one of these fantastic little gadgets to one lucky customer. To be in with a chance to win simply buy a case of
Absolute 50cl before the 31st of October.

WHY GO PRICE MARKED WITH ABSOLUT? 

• ABSOLUT is the No.1 Premium Vodka in Impulse
• 51% of shoppers would be more likely to use a retailer for food and drinks purchases if they stocked more products with price marked packs’
• Premium vodka is in double digit growth +17%, ahead of standard +2.4% and Value -1.5%

*IMPULSE EXCLUSIVE*

 
By Rahul Mulchandani