Imperial Cash & Carry are delighted to announce that they have won the Award for Cash & Carry Depot of the Year at the Asian Trader Awards 2011. The prestigious award precedes what promises to be an exciting year for Imperial, who will be celebrating their 25^th Anniversary in 2012.

Kali Mulchandani, Director of Imperial Cash & Carry comments, “We are thrilled to win the award this year – it comes as a testament to the hard work my brother and I have invested into the business. We would like to say thank you to all our loyal customers, the suppliers who have stood behind us, and of course our staff – who we feel are part of the Imperial family. We hope to continue achieving a high level of performance through the next year, which will commemorate 25 years of Imperial Cash & Carry.”

Imperial Cash & Carry are delighted to join in the celebrations, as leading energy drinks brand, Boost Drinks, celebrate its 10th Anniversary with a special Boost Birthday party.

The party, which takes place at the Cash & Carry on 18^th November 2011, is part of a wider promotion by the energy drink brand to celebrate this milestone year and to thank its customers for their continued support.

The Celebration will include a special Boost Birthday cake and the opportunity to sample the product, courtesy of Boost’s very own sampling team. There will be extra special pricing across a range of Boost products in depot on the day.

Simon Gray, managing director and founder, modafprovig.com Boost Drinks said: “The last 10 years have proved to be very successful for Boost, and the fact that we experienced continued growth year on year, is a great achievement and recognition of the hard work and dedication of the entire Boost team and the excellent relationships we have forged with our trade partners, as well as the growth in consumer awareness and loyalty.”

“We wanted to celebrate and to say a big thank you to all of our customers… the Boost birthday party activity is a fun way to get them to further engage with the brand and to involve them in our special birthday celebrations.”

September is notorious for being the month the licensed trade celebrates Mr. Jack’s birthday. That is why Imperial Cash and Carry have teamed up with Jack Daniel’s this month to celebrate in style with a new display, located at the front of the depot. No one knows exactly when Mr. Jack was born – so his birthday is celebrated all September long, to make sure we don’t miss it.

This year, Jack Daniel’s are encouraging consumers to ‘Round up their friends for a taste of Tennessee’. To help retailers take advantage of the celebrations Jack Daniel’s is offering a new range of POS materials exclusively available to the impulse channel. These POS kits are available free of charge in Imperial Cash and Carry at the front of the depot. You can also pick up a case collectors gift tins of 70cl Old No. 7 for £84.99.

Imperial now tweet three of our best offers every Friday. To follow us on twitter simply click here – it’s the easiest way to not miss out on any of our special offers, news or trade day information!

Cricketing legend Alec Stewart will be appearing at Imperial Cash and Carry’s trade day on Wednesday 8th June 2011. The trade day will be customers’ “Lucky Day” to pick up deals at great prices, as well as sample a range of products.

Many retailers have seen an increase in profits after the launch of a new site. The Plan for Profit Website created by the Today’s group, is an invaluable tool for retailers, giving them the opportunity to increase their profitability. It provides useful information and advice about everything retailers need to know, including what products to stock and new product information. Click here to visit the site.

Imperial Cash & Carry stocks the entire licensed core product range as recommended by the Plan for Profit, at competitive prices. Visit us in depot today for all your off-licence needs.