September is notorious for being the month the licensed trade celebrates Mr. Jack’s birthday. That is why Imperial Cash and Carry have teamed up with Jack Daniel’s this month to celebrate in style with a new display, located at the front of the depot. No one knows exactly when Mr. Jack was born – so his birthday is celebrated all September long, to make sure we don’t miss it.
This year, Jack Daniel’s are encouraging consumers to ‘Round up their friends for a taste of Tennessee’. To help retailers take advantage of the celebrations Jack Daniel’s is offering a new range of POS materials exclusively available to the impulse channel. These POS kits are available free of charge in Imperial Cash and Carry at the front of the depot. You can also pick up a case collectors gift tins of 70cl Old No. 7 for £84.99.