‘ABSOLUT® UNIQUE takes the idea of ‘limited edition’ to a new level. Rather than a single design sold in limited numbers, we have created an almost unlimited amount ofdifferent designs– a world-first in the spirits industry. 

  • ABSOLUT® is the UK’s No. 1 premium vodkadifferent designs– a world-first in the spirits industry.
  • Sales of ABSOLUT® are growing 17% ahead of theTotal Vodka category*
  • Part of a £4.4 million brand investment in the UK

 



 

By Rahul Mulchandani