Ipad Abslulute

Always wanted an iPad? Well you could be in luck. Were giving away one of these fantastic little gadgets to one lucky customer. To be in with a chance to win simply buy a case of Absolute 50cl before the 31st of October.



  • ABSOLUT is the No.1 Premium valtvalacyc.com Vodka in Impulse
  • 51% of shoppers would be more likely to use a retailer for food and drinks purchases if they stocked more products with price marked packs’
  • Premium vodka is in double digit growth +17%, ahead of standard +2.4% and Value -1.5%



Absoulute PMP

By Rahul Mulchandani

Oxford Landing, the 8th biggest wine brand in the Cash & Carry and Convenience Sector has increased its sales by 6%. The total sales achieved by the brand is a remarkable £18 million (source: Independent Retail News & Neilson).

Furthermore, several varietals have won awards or been commended at the Decanter World Wine Awards and the International accisotret.com Wine Challenge, including Viognier winning a Silver and a Bronze medal respectively in these competitions.

In the 10 years since the first wines were released, Oxford Landing has forged a reputation as a quality producer of vibrant, characteristically Australian wines – wines that are a true expression of the vineyards in which they were made.

Yesterday, at an intimate Covent Garden venue, Maxxium celebrated the new and exciting packaging for Brugal Añejo.  The bottle, covered with Brugal’s hallmark netting (for better grip) has been refreshed to give a much more appealing look, both for the on and off trade. There was an in-depth tasting, analysing the flavour of both Brugal Añejo and Brugal Especial Extra Dry (launched in 2013), with the presentation focussed on the superior flavour profile of the rums. Guests were also lucky enough to try both Brugal 1888, aged in a sherry cask, and the exclusive Papa Andrés (pictured below) which retails at around £1000 a bottle.


We are very excited to announce that we are going to be receiving stock of Malibu Price Marked.

Why is price mark so important?

What price mark allows retailers to do is give a guarantee assurance to consumers that the product they are purchasing is a fair price. Unfortunately due to some retailers, mainly in the multiples, selling spirits below cost or at very small margins for short periods of time and selling at a high nygoodhealth.com price at others has lead some consumers to perceive that multiples are cheaper than their local convenience store. We are hear to help our customers and work with them and our suppliers to reassure consumers that we are all committed to an Every Day Low Price (EDLP) and the responsible consumption of alcohol.

Price Marked Pack Details

70cl Price Marked at £12.99

35cl Price Marked at £7.49




By Rahul Mulchandani


‘ABSOLUT® UNIQUE takes the idea of ‘limited edition’ to a new level. Rather than a single design sold in limited numbers, we have created an almost unlimited amount ofdifferent designs– a world-first in the spirits industry. 

  • ABSOLUT® is the UK’s No. 1 premium vodkadifferent designs– a world-first in the spirits industry.
  • Sales of ABSOLUT® are growing 17% ahead of theTotal Vodka category*
  • Part of a £4.4 million brand investment in the UK



By Rahul Mulchandani


We know you’re looking forward to celebrating your special day and we want to help you choose an extra special whisky to fit the occasion. Specially selected and masterfully blended, every drop of Chivas Regal is luxuriously smooth and rich, making it the perfect selection for your special day.

Chivas Regal 12 Year Old

Chivas Regal 12 year old is the number one deluxe blended whisky in the UK. Deliciously smooth with a predominant Speyside taste profile, it is renowned for its honeyed, fruity taste. The smooth, rich, generous style of Chivas Regal has been passed down through generations of Master Blenders and is sure to delight your guests.

Chivas Regal 18 Year Old

Chivas 18 year old, created by Master blender Colin Scott, is an exceptional, multi-layered rich whisky, capturing an incredible 85 flavours in every drop. Rich and luxurious, Chivas 18 year old is the number one super-premium scotch whisky in Europe and it is perfect for adding that extra special touch to your celebration.


To claim one of these offers, simply purchase your Chivas bottles in depot today and send your receipt together with proof of the hire or booking of your function’s venue, including name and date, to: Chivas Regal, Pernod Ricard UK, Central House, 3 LamptonRoad, Hounslow, TW3 1HY.  Alternatively, scan and email to chivasoffers@pernod-ricard.com. Claims must be sent within 5 working days of receipt of purchase.

By Rahul Mulchandani

Apothic is a true original. Named after the mysterious place, Apotheca, where vintners stored their most coveted concoctions in 13th Century Europe, Apothic wines fuse Old World intrigue with modern sophistication. Their winemaker lets the character and flavour of each varietal guide the shape of their wines.


Apothic Red is a blend of four distinct red grapes from California: Zinfandel, Merlot, Syrah, and Cabernet Sauvignon. The resulting wine has flavours of blackberry, dark cherry and hints of mocha, chocolate and brown spice: a rich, bold and smooth combination.


You may be asking, “Why blend different grapes together?” The reason is simple: each grape offers its own set of unique flavours and characteristics, that when blended together, create a wine that is smooth, enjoyable to drink and pairs beautifully with a wide range of foods. Apothic Red is available at Imperial Cash & Carry in 6x75cl case format. For more information, visit their website Apothic.com, or the Apothic Red Facebook fan page or follow @Apothicwine to join in the conversation.


RRP: £9.99





By Rahul Mulchandani